Grid Systems in Graphic Design

Grid Systems in Graphic Design Author Josef Müller-Brockmann
ISBN-10 STANFORD:36105001718456
Year 1996-01
Pages 176
Language en
Publisher Arthur Niggli
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This bookis suitable for those who work with automated text and image design. It shows examples of working correctly on a conceptual level. Exact directions for using all of the grid systems presented (8 to 32 grid fields) are given to the user. These ca

Book Design

Book Design Author Andrew Haslam
ISBN-10 1856694739
Year 2006
Pages 256
Language en
Publisher Laurence King Publishing
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A comprehensive and practical guide for students and experienced designers alike, this carefully structured text is illustrated throughout with photographs and diagrams. Featuring examples from various kinds of book, it takes the reader through every aspect of the subject. In addition, there is information on styling the text, an extensive glossary defining editorial, design and production terms, and a further reading list.

Graphic Design Theory

Graphic Design Theory Author Helen Armstrong
ISBN-10 9781568987729
Year 2009-03-11
Pages 151
Language en
Publisher Chronicle Books
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The titles in our best-selling Design Brief series are highly praised by graphic design students, educators, and professionals worldwide as invaluable resources. Each beautifully designed, affordable volume offers a concise overview of a design fundamentalthe hows of design. But as most seasoned designers will tell you, a comprehensive education also requires an understanding of the whys of design practice. Graphic Design Theory presents groundbreaking, primary texts from the most important historical and contemporary designthinkers. From Aleksandr Rodchenko's "Who We Are: Manifesto of the Constructivist Group" to Kenya Hara's "Computer Technology and Design," this essential volume provides the necessary foundation for contemporary critical vocabulary and thought. Graphic Design Theory is organized in three sections: "Creating the Field" traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; "Building on Success" covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and "Mapping the Future" opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media. Striking color images illustrate each of the movements discussed and demonstrate the ongoing relationship between theory and practice. A brief commentary prefaces each text, providing a cultural and historical framework through which the work can be evaluated. Authors include such influential designers as Herbert Bayer, Lszl Moholy-Nagy, Karl Gerstner, Katherine McCoy, Michael Rock, Lev Manovich, Ellen Lupton, and Lorraine Wild. Additional features include a timeline, glossary, and bibliography for further reading. A must-have survey for graduate and undergraduate courses in design history, theory, and contemporary issues, Graphic Design Theory invites designers and interested readers of all levels to plunge into the world of design discourse.

Josef M ller Brockmann

Josef M  ller Brockmann Author Josef Mller-brockmann
ISBN-10 3037784687
Year 2015-07-25
Pages 272
Language en
Publisher
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A new edition showing the work of one of the most famous Swiss designers: a comprehensive overview of his oeuvre.

Typography and graphic design

Typography and graphic design Author Roxane Jubert
ISBN-10 UCSC:32106018853793
Year 2006
Pages 431
Language en
Publisher Flammarion-Pere Castor
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An award-winning study of how visual communication has shaped the modern perception of the world chronologically traces the evolution of the graphic form from antiquity, through the Middle Ages, and into the technological age, in a volume that considers the impact of such capabilities as printing, typography, and graphic design.

Detail in typography

Detail in typography Author Jost Hochuli
ISBN-10 0907259340
Year 2008-08-01
Pages 61
Language en
Publisher Hyphen Pr
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How is it that text can be set perfectly and yet look insufferably dull? How do you achieve perfect congruence between the type itself and its meaning? In Detail in Typography Jost Hochuli, master book designer and author of the seminal Designing Books, addresses the finer points of setting text. Hochuli begins with a consideration of how human beings read, moving on incrementally to considerations of letter, word, and line as well as word-space and line-space. Hochuli concludes by examining whole paragraphs and how they carry meaning. Produced in Switzerland to the highest standards, Detail in Typography embodies critical thinking and articulate design in its own physical form.

Grid Systems

Grid Systems Author Kimberly Elam
ISBN-10 9781616891831
Year 2014-04-15
Pages
Language en
Publisher Chronicle Books
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Although grid systems are the foundation for almost all typographic design, they are often associated with rigid, formulaic solutions. However, the belief that all great design is nonetheless based on grid systems (even if only subverted ones) suggests that few designers truly understand the complexities and potential riches of grid composition.

Grid

Grid Author Allen Hurlburt
ISBN-10 047128923X
Year 1982-12-15
Pages 96
Language en
Publisher John Wiley & Sons
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Principles of Two Dimensional Design

Principles of Two Dimensional Design Author Wucius Wong
ISBN-10 0471289604
Year 1972-12-15
Pages 104
Language en
Publisher John Wiley & Sons
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Understanding the elements of two-dimensional design and the infinite options available in organizing choices made are at the core of this book. Wong surveys all concepts of forms and structures, covering most situations in two-dimensional composition, formal or informal.

Designing Type

Designing Type Author Karen Cheng
ISBN-10 0300111509
Year 2005-01-01
Pages 232
Language en
Publisher Yale University Press
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One of the most essential tools of graphic design, typography influences the appearance of visual print materials perhaps more than any other component. This essential book explains the processes behind creating and designing type. Author Karen Cheng discusses issues of structure, optical compensation, and legibility, with special emphasis given to the often overlooked relationships between letters and shapes in font design. The book is illustrated with numerous diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams. A wide range of classic and modern typefaces is analyzed, including those from many premier contemporary type foundries. Introductory essays and diagrams emphasize the history of type, the primary systems of typeface classification, the two main proportional systems for type, the parts of a letter, the effects of new technology on design methodology, the optical illusions that affect density and balance in letterforms, and the differences in form between basic serif typestyles. The book provides detailed guidelines for creating serif and sans serif letters, numbers, punctuation, and accents. As design clients increasingly call for original and custom typefaces, Designing Type is a superb reference for both students and professional graphic designers.

Layout Essentials

Layout Essentials Author Beth Tondreau
ISBN-10 9781592537075
Year 2011-06-01
Pages 208
Language en
Publisher Fair Winds Press
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Adhering to certain layout and grids standards and principles is important for any job from brochures, to annual reports, to posters, to websites, to publications. However, knowing how to bend the rules and make certain grids work for the job at hand takes skill. This book outlines and demonstrates basic layout/grid guidelines and rules through 100 entries including choosing a typeface, striving for rhythm and balance with type, combining typefaces, using special characters and kerning and legibility. These essentials of grid design are critical to the success of any job.

American graphic design

American graphic design Author Ellen Mazur Thomson
ISBN-10 UOM:39015029461616
Year 1992
Pages 282
Language en
Publisher Greenwood Pub Group
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Graphic design is broadly interpreted in this annotated topical bibliography, covering both scholarly and applied literature focusing on graphics printed commercially for mass consumption in the United States from colonial times to the present. Materials extend from historical studies of design to textbooks and manuals of professional practice to theoretical works relating to design drawn from disciplines such as psychology and communication theory. The 1100 entries include reference sources, books, periodical articles, catalogs, films, and electronic data. Among the topics covered are general reference, design theory and history, education and career guides, professional practice, production and layout, typography, calligraphy, color reproduction, caricature, and photo illustrations as well as applications in advertising, publication design, corporate identity programs, information graphics, package design, posters and signs. Literature on computer technology as used in desktop publishing and computer graphics is also included. Appendixes provide annotated listings of almost 200 relevant annuals and serials as well as a directory of associations and organizations in the field. Access to titles, authors, and a finer breakdown of subjects is facilitated by thorough indexing. This work should be a valuable resource for professional designers, scholars and students of design, and librarians interested in collection development.

100 Years of Swiss Graphic Design

100 Years of Swiss Graphic Design Author Christian Brändle
ISBN-10 3037783990
Year 2014-10-15
Pages 351
Language en
Publisher
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100 Years of Swiss Graphic Design takes a fresh look at Swiss typography and photo-graphics, posters, corporate image design, book design, journalism and typefaces over the past hundred years. With illuminating essays by prominent experts in the field and captivating illustrations, this book, designed by the Zurich studio NORM, presents the diversity of contemporary visual design while also tracing the fine lines of tradition that connect the work of different periods. The changes in generations and paradigms as manifested in their different visual languages and convictions are organized along a timeline as well as by theme. The various fields of endeavor and media are described, along with how they relate to advertising, art, and politics. Graphic design from Switzerland reflects both itnernational trends and local concerns. High conceptual and formal quality, irony and wit are its constant companions. A new, comprehensive reference work on Swiss design.